Fane Valley Gets Behind Armagh International Road Race
3rd January 2018

Pictured: (L-R) Dermott Kerr - Race Organiser, Sean McGreevy, Fane Valley - Group Finance Officer, James Valley - Race Director & Danielle McBride, Brand Manager - White's Oats

Fane Valley one of Ireland’s most progressive agri-food businesses founded over 114 years ago in the Orchard County has given their support to Armagh’s flagship ‘International Road Race’ event as a principal sponsor.

The farmer cooperative also owns award-winning porridge oat and breakfast cereal business White’s from Tandragee and together both companies have teamed up to support the famous road races hosted around the beautiful backdrop of the Mall, in the Cathedral City.

Sean McGreevy, Fane Valley - Group Finance Officer said, “Fane Valley is extremely proud to be supporting one of the best international road race events in Europe. This competition attracts some of the biggest names from around the world and we are very excited to be involved as a principal sponsor for what is the major event in the Armagh sports calendar. Like Fane Valley, the Armagh International Road Races has grown, improving year after year and is representing the City with excellence and we hope our partnership can help the competition achieve new heights in the coming years."

Danielle McBride, Brand Manager - White’s Oats comments, “White’s has a strong commitment to supporting athletes and runners with its range of quality and award winning porridge oats and we are extremely happy to team up with Armagh’s prestigious international road race.  Oats are a mighty superfood for athletes owing to their complex carbohydrates, which are the body’s primary fuel source, and vital for optimal training and performance. White’s ActivOat High Protein Porridge is made from wholegrain oats with added soy protein. With 10.6g of protein in every 40g serving and high in fibre to keep you fuller for longer, ActivOat High Protein contains all nine essential amino acids, the vital building blocks of muscle growth and repair and provides perfect fuel for short or long runs.”

James Vallely – Race Director remarked, "We are delighted to welcome Fane Valley and White's Oats as major new sponsors in the 28th year of the Armagh International Road Races   -   to be able to add such internationally-respected and locally-owned companies to our list of principal sponsors is a testament to the position that this race event now occupies on the world athletics stage."

James Continued, “We are extremely grateful to have White’s on board and are excited about reinforcing the positive message of health and well-being and regular exercise and we appreciate their generous support of Activ-Oat product to every adult participant."

“The races are now enjoying the highest profile in its existence with the men's 5K setting a world record in 2017 for the greatest number of athletes ever to complete a 5K in under 15 minutes and the winner recording the 2nd fastest time in the history of the race, a fraction of a second outside the record set by David Nightingale of the USA in 2009." said Dermot Kerr – Race Organiser